Herbalife launch Protein Baked Goods Mix, officially entering the baked goods category. Specially formulated to be combined with Formula 1 Healthy Meal Nutritional Shake Mix, consumers can now make high-protein and nutritious muffins, waffles, donuts and pancakes offering a new way to consume protein throughout the day to help satisfy hunger and keep weight-management goals on track.

Making the decision to eat a healthier diet is an important first step toward adopting a healthier lifestyle. However, making it a sustainable habit takes effort and discipline. According to a recent study published in the Journal of Public Health, some of the most common barriers to healthy eating are limited time, lack of convenient options, and lack of taste-appeal of healthy foods

Herbalife Nutrition's mission has been to help people lead a healthier lifestyle by providing nutritious, great-tasting, and convenient food options. For healthy eating not to become boring, it helps to have a variety of products to choose from that taste great and provide the nutrients your body needs, which is what we do best.

“Daypart offerings have been increasingly growing, and we are excited to enter this space with the introduction of the Protein Baked Goods Mix, a nutritious and convenient way to increase consumers' protein intake at any time of the day,” said Ibi Montesino, senior vice president, managing director, North America.

Breakfast, once considered the most important meal of the day, is no longer the case, as consumers' consumption habits have shifted in recent years. According to research, half (46%) of consumers enjoy eating breakfast foods at non-traditional times, especially at dinner (56%). The popularity of breakfast foods may be tied to increasing protein-rich options and snacking occasions among millennial consumers.

“We are committed to developing products to help consumers stay on track with their healthy lifestyle goals while offering healthy options like our Protein Baked Goods Mix, packed with protein and key nutrients to help satisfy people's tastes while adding variety to their meals,” said Dr. Kent Bradley, Chief Health and Nutrition Officer, Herbalife Nutrition.

When combined with any flavor of Formula 1, Protein Baked Goods Mix makes a nutrient-dense muffin that is gluten-free, low glycemic(1), suitable for vegetarians(2) and people with diabetes(3) and contains:

24 grams of high-quality protein
21 vitamins and minerals
190 calories
5 grams of fiber
No artificial sweeteners*i

To make a protein muffin, combine Protein Baked Goods Mix with any Formula 1 Meal Replacement shake flavor in a mug, add water and microwave for 3 minutes. No eggs, no milk needed.

For more baked goods recipes using Protein Baked Goods Mix, including pancakes and waffles, visit Recipes

Herbalife has two different kinds of Members: Preferred Customers use the products for personal consumption and purchase at a discount, while Herbalife Independent Distributors also have the opportunity to advise customers and become a Wellness Coach.

Herbalife Preferred Members

Retail Price

Availability- USA, Canada and Puerto Rico

1 When combined with Formula 1 that is made with no artificial sweeteners, is Gluten-Free and Low GI.
2 Products do not contain any meat, poultry, fish, seafood, or insects.
3 Herbalife products do not treat diabetes, but diabetics can use them. When prepared with Formula 1.

Personalised Nutrition/Programmes Available – this includes recommended daily protein intake/breakdown of protein intake/resting metabolic rate/active metabolic rate/ meal planners for the main meal/how to take the products around exercise/type of exercise/type of snacks etc. etc